Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, “How do I get it there and sell millions of copies?”
When planning your book, there is one critical thing that most authors forget – marketing. In the case of book reviewers this means pre-marketing.
Most reviewers require a copy of your book at least three months before publication. This is because most book reviewers need time to read it and review it plus publish all the reviews on books that they have reviewed for those who came before you. Also many publications come out on a weekly or monthly basis instead of daily. This means that book reviewers have a huge backlog.
So the best way to get book reviewers to review your book is to get them a quality copy of your manuscript or a galley, as soon as possible.
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